The Lou’s Best Local Deals

Straight to Your Phone.

“Join The 314 Club and unlock exclusive coupons, rewards,

and insider perks from STL’s top spots.”

Who Are We?

What Is "What's Good STL"

Born in St. Louis. Built for St. Louis. Fighting for the soul of the city, one local dollar at a time.

In a world where billion-dollar chains and faceless apps are swallowing up neighborhoods, What’s Good STL is the counterpunch. We’re a homegrown movement fighting to keep St. Louis money in St. Louis pockets, one deal, one business, one block at a time.

Big tech and out-of-town brands treat cities like ours as markets to mine. But we see something more, a rich culture, sacred traditions, and neighborhoods full of flavor, hustle, and soul. We're here to protect that. To amplify it. To rewire how we spend, so every swipe, scroll, and share helps build up, not buy out.

What’s Good STL is more than just a deal network, it’s a community renaissance. A digital front porch. A rally cry for anyone who believes that where we spend matters, and that community isn’t just a vibe, it’s a verb.

We’re not here to compete with the giants. We’re here to out-heart them. To remind St. Louis that local is power. That culture is currency. And that we—all of us—have a role to play in shaping what comes next.

Welcome to The 314 Club. Your city’s calling.

The Problem Isn’t Local. It’s Visibility.

Local businesses are the soul of STL, but too often, they’re invisible.

They’re running incredible shops, making fire food, hosting events, giving back, and hiring locally.

But most folks never hear about them. Why? Because small businesses don’t have billion-dollar ad budgets. They’re too busy running the business to be posting daily or chasing algorithms.

Meanwhile, everyday consumers want to support local, they really do.

But when time’s short and the deals are slim, it’s hard to choose a tucked-away Black-owned café over that drive-thru with a rewards app and 2-for-$5 deal.

So what happens? STL money leaves STL streets. Culture fades. Communities shrink.

The What's Good STL Solution

We’re flipping the game with tools made for real people—not corporations.

Consumers

Join The

Club

The 314 Club
Free membership that connects locals with exclusive deals, drops, and experiences from STL-owned spots. Convenience meets purpose.

Our Network of Influencers

Local Business Exposure

Local Business Spotlights
We don’t just push promos—we tell the stories. Through video, reels, posts, and features, we make sure the why behind each business shines just as bright as the what.

Local Business Owners

Exclusive Local

Deals

Real Value from Real Businesses
Local business owners commit to showing love back, by offering exclusive deals, perks, or first looks that reward community support and create a win-win loop.

What's Good STL

Systems The Bring It All Together

Tech That Works for Us
From digital punch cards to mobile-friendly deal drops, we make it easy to discover, support, and stick with local. No app downloads. No fluff. Just STL love in your pocket.

Who It’s For & Why It Matters

Whether you’re supporting local or vying for local support, this platform

was built for you and built for STL.

^{Local Shoppers}

You’re busy. You want to support local. We make it easy.

Get exclusive local deals you won’t find anywhere else
Discover hidden gems in your neighborhood
Be the first to know about events, drops, and STL culture
Spend smarter while keeping your money in the city you love

^{Local Businesses}

You’ve got the goods. Let us help you get the word out.

Get free promo and visibility across social, email, and site
Attract high-intent, local customers ready to spend
Tap into our community-first content engine
Set your own offers. Keep full control. Pay nothing up front.

Apply to Feature Your BusinessFree Promotion That Works

Why St. Louis Shoppers Love Us

This isn’t just another deals app. This is STL-powered, people-first, and culture-forward.

When you join The 314 Club, you’re not signing up for spammy coupons or chain restaurant discounts. You’re stepping into a citywide circle of locals who care about where their money goes and what it builds.

We don’t just surface discounts—we surface meaning. You’ll discover small businesses doing big things: giving back, preserving flavor, hiring local, and shaping the identity of our neighborhoods.

And the best part? You still save. Every offer is exclusive, hand-picked, and wrapped in STL pride. It’s love for your wallet and your city.

10^th

Experience

Testimonials

🤝 Why St. Louis Businesses Trust Us:

We're not just helping you promote deals—we're helping you build legacy.

At What’s Good STL, we understand what it’s like to run lean, wear every hat, and try to get your name out there without selling out.

That’s why we built a platform where your story matters just as much as your offer.

We work directly with local businesses to:

Craft compelling, culture-rich content that resonates
Drive foot traffic and loyalty through meaningful incentives
Reach high-intent STL consumers who actively want to support local
Plug into a brand that feels like the community, not corporate noise
No complicated tech. No upfront costs. Just a chance to get the shine you deserve—and the support you’ve earned.

Apply To Feature Your Business

“Working with this team brought a fresh perspective to my content. Their ability to capture tone and emotion through words made a lasting impact on my readers. Each piece felt custom-built for my audience.”

Jenny

Blogger

Our Team

Our Creative Team

Our team of creative copywriters and PR experts collaborates to craft impactful messaging that builds trust, drives engagement, and elevates your brand.

Jessica Pearson

Messaging Strategist

Rachel Zane

Creative Copywriter

Donna Paulsen

Brand Voice Specialist

Subscribe for the Latest Deals & STL News

Join our newsletter and get to know St. Louis and the people that make it tick in a way you couldn't imagine. Plus local deals, discounts, inspiring stories and more.

By checking this box, I consent to receive transactional messages related to my account, orders, or services I have requested. These messages may include appointment reminders, order confirmations, and account notifications among others. Message frequency may vary. Message & Data rates may apply.Reply HELP for help or STOP to opt-out.

By checking this box, I consent to receive marketing and promotional messages, including special offers, discounts, new product updates among others. Message frequency may vary. Message & Data rates may apply. Reply HELP for help or STOP to opt-out.

Frequently Asked Questions

Q: What is The 314 Club?

The 314 Club is a free local membership that hooks you up with exclusive deals, hidden gems, and STL culture drops—all from locally owned businesses. It’s our way of keeping money in the city while putting you on to what’s good.

Q: How much does it cost to join?

Absolutely nothing. It’s free to join, free to browse, and free to support STL businesses in style.

Q: I’m a business owner. How do I get featured?

Easy—just apply through our “Feature Your Business” form. We’ll reach out, learn more about your story, and help craft a deal or offer that fits your vibe. No upfront cost to get started.

Q: Do I need to download an app?

Nope. Everything’s mobile-friendly, no app download required. You can access deals, stories, and updates straight from your phone or inbox.

Q: What kind of businesses do you feature?

We focus on locally owned, culture-driven businesses—restaurants, shops, creatives, service pros, and more. If you’re rooted in STL and bring real value to the table, we want to work with you.

Q: What’s in it for the business?

We help local brands get discovered through free promo, social content, and a high-intent audience of locals ready to support. You control your offer, and we help bring in new foot traffic and long-term love.

Q: Why should I care about shopping local?

Because every dollar spent at a local business stays in the community longer. It supports real people, creates jobs, and helps neighborhoods thrive. With What’s Good STL, supporting local is easier—and more rewarding—than ever.

What’s Good STL is a local-first platform built to keep St. Louis money in St. Louis streets. We connect deal-seeking residents with culture-rich businesses, helping grow community wealth while honoring what makes the 314 one of one.