About Us
We started What’s Good STL because we saw something worth protecting, and rebuilding.
St. Louis isn’t just a city. It’s a vibe. A culture. A collection of neighborhoods, stories, and small businesses that make it one of the most soulful places in the country. But that soul’s been under pressure.
Big brands are everywhere. Small businesses are often overlooked. And local dollars leave local hands way too fast.
We knew there had to be a better way to connect people who want to support local with the businesses that need that support to survive—and thrive.
Experience
The 314 Club
A free local membership that gives everyday St. Louisans access to exclusive deals, culture drops, and behind-the-scenes stories. It’s the bridge between intention (“I want to shop local”) and action (“This deal makes it easy to do it today”).
Business Spotlights + Stories
We don’t just promote products—we uplift people. Every business we feature gets its story told with care, creativity, and cultural respect. Because who’s behind the brand matters as much as what they’re selling.
Consumer Incentives
We know real life is busy and budgets are tight. That’s why we work with business owners to craft offers that make it easier for you to choose local. Think first-look deals, exclusive discounts, punch cards, birthday rewards and more.
Community-Led Recommendations
We listen. We ask. We crowdsource the best of STL, neighborhood by neighborhood. This isn’t top-down—it’s side-by-side.
No Apps. No Algorithms. Just STL.
Everything lives online and is mobile-friendly—no downloads, no logins, no hoops. We make local love as easy as clicking a link.
Why We Do This
Because every time you choose local, you invest in your own backyard.
Because small businesses aren’t just businesses, they’re culture keepers, job creators, and community builders.
Because STL deserves a platform that puts us first.
We’re not here to go viral. We’re here to go deep—into neighborhoods, into relationships, and into long-term community wealth.
So whether you’re a shopper looking for something real, or a small biz ready to reach your people, you’re in the right place.
What’s Good STL is a local-first platform built to keep St. Louis money in St. Louis streets. We connect deal-seeking residents with culture-rich businesses, helping grow community wealth while honoring what makes the 314 one of one.
10174 W. Florissant Ave, St. Louis MO 63136
(314) 874-2869